Territory Health Fund - New brand launch

Services: Branding, Marketing, Strategy

Date: February 2017

Website: www.territoryhealth.com.au

Overview & Outcomes

Territory Health Fund was a new business looking to launch tailored health insurance packages to people in the Northern Territory. As a totally new business they were looking for strategic and creative direction for the development of their engagement, customer experience and marketing strategy and their tactical launch into the market. Inkbyte Communications were brought on board to develop the approach, construct the strategy and launch the new brand into the region.

Services provided included:

Industry research and consumer sentiment analysis

Branding and business development workshop

  • Development of strategic engagement and marketing plan
  • Development of strategic branding position and voice
  • Development of tactical plan for brand launch and business partnerships
  • Artistic direction for imagery, voice and marketing material
  • Creative control of content and marketing for radio & TV

The business launched to market in April 2017 with great success. The coordinated and strategic approach that Inkbyte Communications developed for the Health Fund created a strong proposition with a clear point of difference in the market. It went a long way to creating a great first impression of the brand in the NT and Territory Health Fund have continued to call on Inkbyte to assist with advice for the business.