YOUR MARKET

Marketing Plans

In the famous words of Roy E Disney It’s not hard to make a decision once you know what your values are”. Never underestimate the importance of a good marketing and communications plan to underpin your decisions on new business opportunities and challenges and grow your brand.

Branding

While most people know a brand is more than a logo and colour scheme, many businesses do not understand all the elements of their brand clearly and when asked about the particulars have far too large explanations for everything. What is your tone of voice, do you have an understanding of your aural brand? How do your shop fit outs reflect the mood you want to set for consumers? If you were to have a playlist or smell, what would that be? Can you describe who you are targeting without describing who has always walked in the door? Branding is the platform for informing all your planning. If you don’t understand it astutely you have work to do.

Media & PR

Never underestimate the value of media and PR. It has far more authenticity and credibility than any paid advertisement. And never underestimate the potential bad press or a bad online rating can have on your brand. Managing issues proactively and having a Media and PR support agency or strategy could save your from potentially catastrophic reputation damage and on the flip side could elevate you to levels of consumer loyalty and engagement you have only ever dreamed of.

Strategic Planning

You’ll never get where you need to be if you don’t understand where you’re going. Strategic plans help you take an informed look at the bigger picture. They provide the research component to allow you to make informed decisions about your business in the context of competitors, the market and your own core values. And they are done using the insights of your team, including all the important corporate knowledge you already have at your fingertips. We have facilitated strategic planning for big and small brands – get in touch to see how we can help with yours today.

Brand Engagement

Ensuring your people share your vision, understand your plan, know the why and are clear on the important role they play, should be one of your main business priorities especially when rolling out a refreshed or new brand proposition in the market.

Talk to us about building and maintaining staff buy in through a tailored internal communication and engagement plan.

Change Management

Change is one of the only constants in life and business but is still one of the toughest emotional journeys for people to navigate. While a small portion of your workforce will be early adopters of change the majority will fall in the bell curve of wanting to understand the detail and be given a role to play. Worse of all you will have those who actively resist. Having overarching key messages which have meaning and explain the why with proof points and a tactical plan for how you roll out these messages is something we do for big businesses right across the north. Both to ensure staff come on the journey but also to act as an issues management tool for community response to change. Ask us about our change management experience.

YOUR PEOPLE

ONLINE

Websites

If you are not online you are invisible. We specialise in content marketing. It is still king when it comes to engaging with audiences of any description. Story telling in particular is our craft and we ensure the navigation, vision and content on your website stands out from your competitors. No matter what your budget we have a solution for your website. Find us in Cairns and Townsville.

Video

One of the most easily digestible forms of content is video. A picture tells a thousand words a video can tell a lifetime of stories. From educational videos, how to’s, to documentary’s, TV ads, branding pieces, engagement pieces to developing a series to keep people coming back to find out more talk to us about crafting your business stories and bringing them to life in video.

Social Media

We’re all on it but who has time to manage pages and pages of it. A business brand is defined by the experience it creates for its consumers. Social media is one of the fastest growing mediums for consuming brands in the modern context. We can help build your strategy for internal teams to roll out or we can be the entire engine room behind your social presence. Ask us about it today.